Digital Fairways
Advertising and Marketing Services
Digital Fairways is an advertising and marketing platform that connects businesses with golfers through an interactive mobile app. The platform features more than 12,000 golf courses across all 50 states and combines digital scorekeeping, GPS technology, and real-time player tracking with full-color advertisements from both local and national brands. Golfers use the app to manage their scores, view detailed course data, and compete with friends, while advertisers gain steady, year-round exposure to an active and engaged audience.
They were established to bridge the gap between modern digital advertising and location-based engagement. Their primary focus is on a mobile application that integrates GPS-enabled golf scorecards, live multiplayer options, performance tracking, and branded advertising placements. Advertisers can showcase their businesses directly within the app on specific golf courses. Each advertisement includes professional artwork, company logos, and direct website links, offering an efficient and measurable marketing experience for all participants.
Digital Fairways gives both local and national businesses an affordable way to advertise to golfers who spend hours on the course. The app functions as both a practical golf companion and a strategic marketing platform. Golfers have access to over 12,000 golf courses across the United States, allowing advertisers to reach audiences on a national scale while maintaining precise local targeting. This structure connects brands with users who regularly interact with the app during their rounds.
They enhance the golf experience through advanced features like a digital scorecard that provides par, yardage, and handicap information for each hole. Supporting up to four players, the scorecard makes it simple for golfers to track performance in real time. Players can also review long-term statistics such as average scores, best rounds, and improvement trends. This continuous engagement keeps users active on the platform, increasing visibility for advertisers.
Digital Fairways also integrates detailed GPS mapping and satellite imagery to help golfers plan each shot with accuracy. Users can view real-time distances and overhead course maps, providing valuable insight during every round. The app’s customizable profiles let golfers include photos, handicap data, and personal details, creating a personalized experience that encourages repeated use.
They integrate directly with the Golf Handicap Information Network (GHIN), allowing golfers to record their scores within the app without switching between systems. The My Clubs feature enables players to organize their virtual golf bags, track equipment, and adjust setups for each game. These tools promote regular interaction and provide more opportunities for advertisers to engage with their target audience.
Digital Fairways offers 12-month advertising campaigns that ensure consistent visibility across the platform. Each advertisement includes clickable links that lead directly to the advertiser’s website, and businesses can update their ads up to four times per year to reflect promotions, new offerings, or branding changes. This flexibility allows for ongoing engagement while maintaining professional design standards throughout each campaign.
They combine national reach with local control, giving advertisers the ability to choose specific golf courses or regions for their marketing efforts. Since golfers spend several hours per round and often play multiple times each week, this consistent visibility helps build brand familiarity and lasting connections.
Digital Fairways prioritizes a secure and user-friendly experience with simple mobile verification and an intuitive interface available on both iOS and Android devices. By combining technology, convenience, and engagement, the company continues to connect golfers and advertisers in a way that supports both player enjoyment and business growth.
